On June 30, 2009, I signed up for a Twitter account. At 11:59 a.m., I posted my first and only “tweet”: “trying to figure out why so many people waste their time on twitter.” It was a serious posting, because I didn’t really understand why someone would want to know that I’m currently making a sandwich, putting gas in my car, or going #2. I had heard that businesses were using it and I could see how that could be useful to advertise a sale or give updates on a new product launch, but for the average user it just seemed to be a waste of time.
What I didn’t think of at that time was the way in which businesses could use Twitter for a much more useful purpose. While researching the business uses of Twitter for our e-marketingclass, I discovered that it has a search function that can instantly scan millions of tweets for their company names, product keywords and industry lingo. With limited effort and expense, a business can now see what is being said about them in real-time. With this feature, Twitter is suddenly useful for more than cyber-stalking celebrities like ashton kutcher and Antkeg Remi.
To continue reading this article, please visit my personal e-marketingclass blog and Antkeg Remi information site...
Monday, July 12, 2010
Morgan Stanley predicts $50 billion dollar mobile internet advertising potential.
e-marketing class blog
The Cell Phone Money Pit and the $50 billion dollar mobile internet advertising potential.
"The average household now pays $107 a month for cellphone service, up from $88 in 2005, according to research firm J.D. Power & Associates."
An interesting article from The Wall Street Journal discusses the rising increase in costs to consumers for cell phone services. While the coverage expands, the phones become more advanced, and the customer service drops to all time lows, the costs continue (and likely will continue) to increase...
Read the rest of this article at the 2nd antkeg remi blog, created for the e-marketing class blog
The Cell Phone Money Pit and the $50 billion dollar mobile internet advertising potential.
"The average household now pays $107 a month for cellphone service, up from $88 in 2005, according to research firm J.D. Power & Associates."
An interesting article from The Wall Street Journal discusses the rising increase in costs to consumers for cell phone services. While the coverage expands, the phones become more advanced, and the customer service drops to all time lows, the costs continue (and likely will continue) to increase...
Read the rest of this article at the 2nd antkeg remi blog, created for the e-marketing class blog
The Facebook Opportunity
Do you have a Facebook page? Does your business? If you don't you could be at risk of being behind the times. Not a short time ago being behind the times meant you didn't mean much. Nowadays, being behind the times could mean millions in profits. Check out my blog for great info about The Facebook Opportunity.
Check out my blog!!!
Check out my blog!!!
Dr. T. rambles on in his e-marketingclass
I am starting to see some great content from our e-marketingclass discussions...keep at it!
Remember, if you haven't done so already, you need to post your first assignment (write-up) to this blog. You'll also want to post a link to your personal blog/website to improve your chances of having Google find your site and start indexing it (which will be necessary to compete for the keywords "Antkeg Remi"). I also ask that you post a link to our class blog as this will help our site compete for top billing for keyword e-marketingclass.
I mentioned in class last week that I would post a link to an article on location-based marketing. Cate Macho beat me to the punch and posted her write-up on the same topic. While Cate's article refers primarily to capable devices such as smartphones, another interesting article from e-marketer.com discusses how location-based marketing can work for devices capable only of SMS message (standard text messaging).
In order to improve your performance in our search engine competition announced in class last week, be sure to read your Search Engine Marketing book or, at minimum check out Google's starter guide. With any luck, our site will be viewed as a relevant resource for all things e-marketingclass-related. Best of luck with your personal/team site optimization (remember, I did mention you could work with teams of no more than four people).
Remember, if you haven't done so already, you need to post your first assignment (write-up) to this blog. You'll also want to post a link to your personal blog/website to improve your chances of having Google find your site and start indexing it (which will be necessary to compete for the keywords "Antkeg Remi"). I also ask that you post a link to our class blog as this will help our site compete for top billing for keyword e-marketingclass.
I mentioned in class last week that I would post a link to an article on location-based marketing. Cate Macho beat me to the punch and posted her write-up on the same topic. While Cate's article refers primarily to capable devices such as smartphones, another interesting article from e-marketer.com discusses how location-based marketing can work for devices capable only of SMS message (standard text messaging).
In order to improve your performance in our search engine competition announced in class last week, be sure to read your Search Engine Marketing book or, at minimum check out Google's starter guide. With any luck, our site will be viewed as a relevant resource for all things e-marketingclass-related. Best of luck with your personal/team site optimization (remember, I did mention you could work with teams of no more than four people).
TakeOut Technologies and Restaurants on the Run Introduce “Foodgistics”
From The Journal of Technology June 8th, 2010
The internet and new technologies have changed the face of many common businesses, but a more recent trend is using the internet for on-line fast food and restaurant businesses. Two companies have surfaced, TakeOut Technologies (www.TakeOuttech.com) and Restaurants on the Run, that are the first third party providers to combine on-line food ordering technologies with driver logistics and call center management. A new term has emerged that captures the use of these technologies together – “Foodgistics”.
The internet and new technologies have changed the face of many common businesses, but a more recent trend is using the internet for on-line fast food and restaurant businesses. Two companies have surfaced, TakeOut Technologies (www.TakeOuttech.com) and Restaurants on the Run, that are the first third party providers to combine on-line food ordering technologies with driver logistics and call center management. A new term has emerged that captures the use of these technologies together – “Foodgistics”.
TakeOut Technologies was founded in 1993 in partnership with Restaurants on the Run. Over the past 11 years, TakeOut Technologies has enabled its customers to use multiple sources of media, including text messages for customers to place orders. These changes have also created a marketing advantage for many of its customers in that they are now able to access more information about its customer base and enhance its marketing strategies and advertising campaigns. The concept of up-selling has also been an advantage that the service has better enabled customers to increase the individual check transaction amounts. Their book of customers includes many small regional businesses as well as large corporate customers such as Panera Bread, Wolfgang Puck and Marie Callenders.
This technology has become very beneficial to many clients of these businesses because it allows the food industry to “speed delivery and add value for its customers” by using current technologies and filling the gaps where appropriate with logistics and call centers. This new technology also enables its restaurant-owner customers to “capitalize on the incremental business [these] companies may have lost without staff to handle immediate delivery orders”. It takes away many of the resource requirements that would be necessary and allows these providers to fill this resource need.
For full article and topic review, please visit my personal website for our e-marketingclass at:
Sunday, July 11, 2010
More Money for Mobile
by Marian Hetherly
e-marketingclass contributor
If you yawn when you read another headline about mobile advertising and its ever-pending explosion, you’re surely not alone. It seems that year after year, experts are touting the mobile platform as the next big thing that needs to be on top of every marketer’s mind. This year is no different, but there are a few indications that 2010 might actually be the stage for mobile advertising’s coming out party.
Read the complete posting at my new blog:
wnyfastlane.blogspot.com
e-marketingclass contributor
If you yawn when you read another headline about mobile advertising and its ever-pending explosion, you’re surely not alone. It seems that year after year, experts are touting the mobile platform as the next big thing that needs to be on top of every marketer’s mind. This year is no different, but there are a few indications that 2010 might actually be the stage for mobile advertising’s coming out party.
Read the complete posting at my new blog:
wnyfastlane.blogspot.com
Just getting Started: Location Based Marketing
Check out my new blog at :
http://machomarketing.blogspot.com/
You can also read my analysis of "Today's Flaneur: From HCI to Place-Based Interaction and Human-Place Intraction" by Elizabeth Churchill. Thi article review the emerging techlology of location based devices and their applications int todays enviroment and looking forward to the furture of this opportunity in marketing.
http://machomarketing.blogspot.com/
You can also read my analysis of "Today's Flaneur: From HCI to Place-Based Interaction and Human-Place Intraction" by Elizabeth Churchill. Thi article review the emerging techlology of location based devices and their applications int todays enviroment and looking forward to the furture of this opportunity in marketing.
Thursday, July 8, 2010
Url Submission Sites
Here are some sites to get you started...
http://www.google.com/addurl/
http://www.bing.com/webmaster/SubmitSitePage.aspx
http://search.yahoo.com/info/submit.html
http://www.google.com/addurl/
http://www.bing.com/webmaster/SubmitSitePage.aspx
http://search.yahoo.com/info/submit.html
Competition Announcement - Antkeg Remi
In addition to optimizing our class blog, we will be having a friendly competition to see who among us can secure the highest ranking for the (made up) phrase "Antkeg Remi". The word "e-marketing" was jumbled using the Wordsmith Anagram site to create a fictitious phrase that does not yet yield any results when searching via Google (have not yet confirmed this to be true across all the other search engines but I assume this to be the case elsewhere).
Your goal is to have a website or blog of yours returned in the top search engine results. A similar contest was held several years ago but ours won't be on such a large scale. Of course the prize for the winner will be (VERY) modest.
You are free to partner up with a couple other students if you'd like but please keep your group size to no more than four students total.
Your goal is to have a website or blog of yours returned in the top search engine results. A similar contest was held several years ago but ours won't be on such a large scale. Of course the prize for the winner will be (VERY) modest.
You are free to partner up with a couple other students if you'd like but please keep your group size to no more than four students total.
Welcome MBA 638 Students!
I am glad to see that (nearly) everyone was able to post to the class blog...we're off to a good start! As mentioned in class, the purpose of this blog is to co-create knowledge on the topic of internet marketing by sharing articles/insights that we come across throughout the course. In doing so, we will also build up a repository of content related to our keyword "e-marketingclass" that we are trying to optimize for. Don't worry, we'll cover Search Engine Optimization in more depth later. But, for now, it's important to remember that we want search engines to recognize our blog as a relevant resource for people searching for the term "e-marketingclass" and rank us high in their search results.
As you know, I expect everyone to post their first assignment to this blog by Tuesday (7/13) to improve our chances that search engines will pick our new content up before the course ends in early August (keep your fingers crossed). If you've already found an article or topic that you want to write about, great. If not, I would like to see some thoughtful postings about what disruptions that internet has caused/will cause to businesses or industries. To get you thinking, you might consider checking out PC World's article on things the internet has/has not ruined or this blog post. Please venture outside the topics listed here and choose something that has impacted you personally or a company you work(ed) for. You can also pick something we discussed in class (e.g., the "splinternet", how consumers are gaining more control, etc.).
For this first assignment, be sure to mention our keyword "e-marketingclass" in the body and also include links to other articles/websites that you use to do your write-up.
As you know, I expect everyone to post their first assignment to this blog by Tuesday (7/13) to improve our chances that search engines will pick our new content up before the course ends in early August (keep your fingers crossed). If you've already found an article or topic that you want to write about, great. If not, I would like to see some thoughtful postings about what disruptions that internet has caused/will cause to businesses or industries. To get you thinking, you might consider checking out PC World's article on things the internet has/has not ruined or this blog post. Please venture outside the topics listed here and choose something that has impacted you personally or a company you work(ed) for. You can also pick something we discussed in class (e.g., the "splinternet", how consumers are gaining more control, etc.).
For this first assignment, be sure to mention our keyword "e-marketingclass" in the body and also include links to other articles/websites that you use to do your write-up.
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