The internet and new technologies have changed the face of many common businesses, but a more recent trend is using the internet for on-line fast food and restaurant businesses. Two companies have surfaced, TakeOut Technologies (www.TakeOuttech.com) and Restaurants on the Run, that are the first third party providers to combine on-line food ordering technologies with driver logistics and call center management. A new term has emerged that captures the use of these technologies together – “Foodgistics”.
TakeOut Technologies was founded in 1993 in partnership with Restaurants on the Run. Over the past 11 years, TakeOut Technologies has enabled its customers to use multiple sources of media, including text messages for customers to place orders. These changes have also created a marketing advantage for many of its customers in that they are now able to access more information about its customer base and enhance its marketing strategies and advertising campaigns. The concept of up-selling has also been an advantage that the service has better enabled customers to increase the individual check transaction amounts. Their book of customers includes many small regional businesses as well as large corporate customers such as Panera Bread, Wolfgang Puck and Marie Callenders.
This technology has become very beneficial to many clients of these businesses because it allows the food industry to “speed delivery and add value for its customers” by using current technologies and filling the gaps where appropriate with logistics and call centers. This new technology also enables its restaurant-owner customers to “capitalize on the incremental business [these] companies may have lost without staff to handle immediate delivery orders”. It takes away many of the resource requirements that would be necessary and allows these providers to fill this resource need.
For full article and topic review, please visit my personal website for our e-marketingclass at:
No comments:
Post a Comment