Monday, July 30, 2007

The Importance of Blogs

Here is an article that discusses the importance of blogs. While some do not believe that they are an effective direct marketing tool, they do have a place in today's marketing efforts.

Search Engine Marketing

Here is an article that discusses the value of Search Engine Marketing and Search Engine Optimization in the B2B market.

Issues Related to an Open Facebook

Interesting article in the news today that highlights one of the many issues Facebook must deal with now that it has opened itself up to the rest of the world. Myspace has encountered similar problems in the past. What can be done about this? What does this do to the attractiveness of such sites from a consumer's perspective? What about a marketer's perspective?

Yet another important topic for our e-marketingclass. No, this is not a typo..."e-marketingclass" is the keyword we're trying to become recognized on the search engines for (hence the name, "e-marketingclass.blogspot.com). Be sure to include this keyword (spelled the same way) on your posts and other sites that reference this one.

Sunday, July 29, 2007

AdSense Addition

I added an AdSense page element (ads display in the side navigation) to demonstrate how contextual text ads can be implemented on a blog. These text ads can potentially serve as a source of revenue (although I won't give up my day job just yet). The ads should change as the content on blog incorporates relevant text.

It may take up to 48 hours for relevant ads to show up. In the meantime, it looks like some generic ads are displaying. I'll add a few keywords to help Google determine what type of ads to display.

Since this is an e-marketing class, I expect that some sort of "e-marketing" or "emarketing" resources are displayed. For example, perhaps we'll see ads from e-marketing consulting firms or an ad or two from e-mail marketing software providers such as icontact.

To help the search engine, I'm also including a useful link to Online Marketing on Wikipedia

Thursday, July 26, 2007

First Post! - E-MarketingClass

This site has been set up to demonstrate some of the concepts we cover in our e-marketing class.

This blog will be used for discussing the topics such as search engine marketing, search engine optimization, and the various approaches marketers use to increase the visibility of their company/product.

The goal is to use this blog in a hands-on fashion to demonstrate how various techniques can be used to increase visibility on the web.

Keywords: e-marketingclass; emarketingclass, e-marketing class. We'll see if that helps any ;-)