We've discussed social media and its business application in our e-marketingclass at Canisius College and on Thursday we will be watching group presentations on this topic. I expect to see several good/bad examples of social media use and the implications for marketers. In the meantime, I'd like you to check out the following story (which continues to evolve) about a
business owner who was a bit hasty in her response to a critical review from a customer. If you want to sit back and let someone summarize the story for you, listen to a local TV stations
coverage of the story.
Key takeaways:
- Social media is (and will continue to be) a useful tool for just about any business.
- Businesses need to become comfortable with the social media landscape and listen, engage and act responsibly.
- It might be OK to admit faults and apologize.
- Failing to acknowledge #2 or #3 can lead to this excellent example of how NOT to use social media in a business context.
- Poor Amy!
