Friday, August 13, 2010

Farewell, Antkeg Remi!

As another installment of e-marketingclass winds down, it's time to bid farewell to our good friend, Antkeg Remi. As of this morning, both Bing and Google indicate that Shaun's website (member of Team B) took the prize while on Yahoo Kate K's website (member of Team A) ended up on top. Apparently Sarah's attempt to "keyword stuff" on her blog may have backfired.  Sarahs' site was ranked #1 on Bing last night during class but is nowhere to be seen today (at least when I attempt a search from my office laptop). Chalk this up as a "lesson learned"!

I hope everyone enjoyed the class as much as I did and continues to learn more about internet/e- marketing. For those of you completing your graduate programs this Summer, Congrats!!! For those of you continuing on this Fall, best of luck and I hope to run into you on campus.

Take care and don't forget to feed your Antkeg Remi!!

Oh, and by the way, while you're here don't forget to click on a couple PPC ads over there on the right side of the page. I have three kids so every click helps! :-)

Wednesday, August 4, 2010

Example of how (not) to use Social Media for your business

We've discussed social media and its business application in our e-marketingclass at Canisius College and on Thursday we will be watching group presentations on this topic. I expect to see several good/bad examples of social media use and the implications for marketers. In the meantime, I'd like you to check out the following story (which continues to evolve) about a business owner who was a bit hasty in her response to a critical review from a customer. If you want to sit back and let someone summarize the story for you, listen to a local TV stations coverage of the story.

Key takeaways:
  1. Social media is (and will continue to be) a useful tool for just about any business.
  2. Businesses need to become comfortable with the social media landscape and listen, engage and act responsibly.
  3. It might be OK to admit faults and apologize.
  4. Failing to acknowledge #2 or #3 can lead to this excellent example of how NOT to use social media in a business context.
  5. Poor Amy!