Thursday, July 8, 2010

Url Submission Sites

Here are some sites to get you started...

Competition Announcement - Antkeg Remi

In addition to optimizing our class blog, we will be having a friendly competition to see who among us can secure the highest ranking for the (made up) phrase "Antkeg Remi". The word "e-marketing" was jumbled using the Wordsmith Anagram site to create a fictitious phrase that does not yet yield any results when searching  via Google (have not yet confirmed this to be true across all the other search engines but I assume this to be the case elsewhere).

Your goal is to have a website or blog of yours returned in the top search engine results. A similar contest was held several years ago but ours won't be on such a large scale. Of course the prize for the winner will be (VERY) modest.

You are free to partner up with a couple other students if you'd like but please keep your group size to no more than four students total.

Welcome MBA 638 Students!

I am glad to see that (nearly) everyone was able to post to the class blog...we're off to a good start! As mentioned in class, the purpose of this blog is to co-create knowledge on the topic of internet marketing by sharing articles/insights that we come across throughout the course. In doing so, we will also build up a repository of content related to our keyword "e-marketingclass" that we are trying to optimize for. Don't worry, we'll cover Search Engine Optimization in more depth later. But, for now, it's important to remember that we want search engines to recognize our blog as a relevant resource for people searching for the term "e-marketingclass" and rank us high in their search results.

As you know, I expect everyone to post their first assignment to this blog by Tuesday (7/13) to improve our chances that search engines will pick our new content up before the course ends in early August (keep your fingers crossed). If you've already found an article or topic that you want to write about, great. If not, I would like to see some thoughtful postings about what disruptions that internet has caused/will cause to businesses or industries. To get you thinking, you might consider checking out PC World's article on things the internet has/has not ruined or this blog post. Please venture outside the topics listed here and choose something that has impacted you personally or a company you work(ed) for. You can also pick something we discussed in class (e.g., the "splinternet", how consumers are gaining more control, etc.).

For this first assignment, be sure to mention our keyword "e-marketingclass" in the body and also include links to other articles/websites that you use to do your write-up.