Tuesday, July 20, 2010

Morgan Stanley Internet Trends Presentation Related to E-Marketingclass

Here's an informative presentation highlighting some recent trends that we've discussed in our e-marketingclass

Google's new e-marketing strategy

As the Forbes article, “Google Bets On Display Ads In 2010” states, Google, the leading search advertising provider, has its sights set on improving a different type of marketing: display ads. Even as display advertising is increasingly criticized for its effectiveness, Google and other major internet firms are in serious competition to improve its standing and gain the top marketing position. Marketers and consumers alike find display ads to be annoying and inefficient and many firms are shying away from them but Google feels 2010 is their year to improve the problems facing this form of advertisement. Google clarified in a recent press release that when it says it is focusing on display ads, they are not going to be the annoying ones people dislike; they will be like the already-existing text-only ones featured on Google’s various sites...

For the rest, go to http://carr19.blogspot.com/

150 credit unions sign up for Mobile Money Transfers

e-marketing class blog

Wired Magazine or Wired.com, has a bold statment regarding the future of money. Wired predicts that the shackles surrounding paper and electronic cash are soon to be released. But rather than discuss older news on wired's prediction, lets focus on an announcement made yesterday that proves how accurate Wired's prediction actually was.

150 Credit Unions Choose Mobile Money From Fiserv

Just as Wired predicted, Fiserv announced yesterday, 150 credit unions joined up for mobile money transfers because of the "Ease of use and integration encourage credit unions to offer convenient, mobile access through a hosted, ASP solution".

Read the entire article here