Tuesday, July 20, 2010

Google's new e-marketing strategy

As the Forbes article, “Google Bets On Display Ads In 2010” states, Google, the leading search advertising provider, has its sights set on improving a different type of marketing: display ads. Even as display advertising is increasingly criticized for its effectiveness, Google and other major internet firms are in serious competition to improve its standing and gain the top marketing position. Marketers and consumers alike find display ads to be annoying and inefficient and many firms are shying away from them but Google feels 2010 is their year to improve the problems facing this form of advertisement. Google clarified in a recent press release that when it says it is focusing on display ads, they are not going to be the annoying ones people dislike; they will be like the already-existing text-only ones featured on Google’s various sites...

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