Monday, July 19, 2010

For FarmVille, a Crop From a Real Organic Farm

In the article For Farmville Players, a Crop From a Real Organic Farm, Elizabeth Olsen discusses the Facebook game Farmville's popularity and their first branded in-game crop integration to offer users something that will benefit them online and offline.

What is Farmville? According to Wikipedia, Farmville is a real-time farm simulation game developed by Zynga, available as an application on the social-networking website Facebook and as an App on the Apple iPhone. The game allows members of Facebook to manage a virtual farm by planting, growing and harvesting virtual crops and trees, and raising livestock. Since its launch in June 2009, FarmVille has become the most popular game application on Facebook, with over 82.4 million active users and over 23.9 million Facebook application fans in May 2010. The total FarmVille users are over 20% of the users of Facebook. Users of Farmville can play for free, but they also can spend real money to buy virtual goods that enable them to expand their farms.

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