Monday, July 12, 2010

Dr. T. rambles on in his e-marketingclass

I am starting to see some great content from our e-marketingclass discussions...keep at it!

Remember, if you haven't done so already, you need to post your first assignment (write-up) to this blog. You'll also want to post a link to your personal blog/website to improve your chances of having Google find your site and start indexing it (which will be necessary to compete for the keywords "Antkeg Remi"). I also ask that you post a link to our class blog as this will help our site compete for top billing for keyword e-marketingclass.

I mentioned in class last week that I would post a link to an article on location-based marketing. Cate Macho beat me to the punch and posted her write-up on the same topic. While Cate's article refers primarily to capable devices such as smartphones, another interesting article from e-marketer.com discusses how location-based marketing can work for devices capable only of SMS message (standard text messaging).

In order to improve your performance in our search engine competition announced in class last week, be sure to read your Search Engine Marketing book or, at minimum check out Google's starter guide. With any luck, our site will be viewed as a relevant resource for all things e-marketingclass-related. Best of luck with your personal/team site optimization (remember, I did mention you could work with teams of no more than four people).

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