Casey Thomas
Internet Marketing
May 21, 2008
It has long been popular for advertisers to place advertisements on websites that get frequent hits. It has been an effective way to make people pay attention to what a company is selling. This also helps to generate revenue as people may click on the ad and end up making a purchase. More recently however, there has been a new trend in online advertising that takes this to the next level.
Popular websites like PerezHilton.com and MySpace have been using advertising “skins.” These skins essentially take up the entire page of a website, but act as a background image. This has been gaining popularity among networks and movie studios that want to advertise new television shows or movies to an enormous population. MySpace gets 15 million logins per day and has over 75 million users worldwide. PerezHilton.com receives anywhere between 2 million to 7 million hits a day. With that many “eyeballs” looking at these two websites alone, the benefits that companies could receive from advertising on them is enormous. Skins give a new element to advertising however because users are forced to look at the picture because it is the entire background as opposed to just a small banner ad or ad on the side of a webpage. MySpace began using movies like The Simpsons and The Golden Compass as skins. The stunning graphics when you opened the webpage, not only created buzz, but made you interested in what the movie had to offer. PerezHilton.com frequently gets paid for advertisements for new shows such as Lipstick Jungle (http://www.bannerblindness.com/wp-content/uploads/2008/02/sp32-20080207-124547.jpg), Step It Up and Dance and other up and coming television shows.
I think this emerging trend of advertising will be a creative and different approach to attracting viewers to new television shows or to go see that movie. PerezHilton.com is especially influential in his taste of music, television and fashion and I think that will have a positive impact for advertisers on his site. MySpace is the biggest social networking site and has some serious influence over its users. Many times MySpace also offers contests to go along with the movie or television show being advertised. I think more websites, most that pertain to social networking and blogging will pick up on this innovative way to advertise and begin to follow suit. I think it’s a great way for not only these sites to make money, but it gives firms the opportunity to generate revenue from a demographic that can be difficult to target to.
Article link: http://www.bannerblindness.com/savy-online-marketers-using-skins-to-break-through-banner-blindness
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