Joe Trbovich
It appears before long we will be viewing advertisements on web pages viewed from our mobile phones. Google plans to join Yahoo, AOL, MSN, and other major players to reach the next frontier in online advertising. More subscribers are switching to smart phones and flat-rate data plans. This will enable typical computer functions to become ordinary on the cell phone, including Google ads. New research suggests that mobile browser deployment will grow dramatically over the next five years, even if consumer usage of the new capabilities remains uncertain. Google will offer advertisers four ad sizes from which to choose, none with a file size larger than 3 kilobytes. Google is trying to keep file sizes small, so that the ads do not slow the load times of mobile Web pages. Google has said it will only show one display ad per page.
This form of online advertising is unique and creative. It will undoubtedly help bring in revenue to companies. But, at the same time this will be clogging up display screens and slowing download speeds at some rate. This will also undoubtedly bother some consumers.
http://www.internetnews.com/ec-news/article.php/3742851/Google+Display+Ads+in+Your+Pocket.htm
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