Grocery Stores Using RFID

We spoke briefly about RFID (radio frequency identification) tags and how precise they are

with keeping track of products. Well grocery stores are taking it a new level by installing the

RFID tag into DVDs that can be rented and returned to self-serve kiosks. This provides the

grocery store with a huge advantage in increasing its DVD rentals. These kiosks can be placed in

the store or at remote locations like Laundromats, gas stations, etc.

The tags are monitored by the stores in charge of them through the internet. Tracking the

DVD rentals through the tags and the internet gives the store a more accurate count of how

many movies are in the machine and most importantly when a movie is rented and returned.

The tags are more accurate than a barcode, which you find most often, they don’t wear down

and fade.

This technology gives the consumer more locations to conveniently rent and return DVDs.

This makes the customer happier and will cause them to be repeat renters. This will make the

grocery owning the machine to more profitable and placing more of these kiosks at more remote

locations.

Marketers can now market these machines with, RFID technology; to make more stores

and possibly entrepreneurs to purchase and place more of these machines at different locations

to the make it accessible to the public. They can place a survey on the screen about the service

that the machines offer and can improve it if need be. Consumers using the machines can

market this as well by word of mouth. This will in turn benefit grocery stores to purchase more

of these.

This is the link to the article:

http://www.rfidjournal.com/article/articleview/3256/1/1/