Topic Paper: Paid Links – Oops!
Article: http://www.dirjournal.com/articles/paid-links-oops/
Recently Google was updating its search to engine to punish those who pay for placement of a link. Google created an update that if you were suspected of paying for placement then your ratings would take a dive. Many well known and major websites have scene a serious drop in their PR ratings. The Washington Post and Forbes fell at least two PR ratings. This might not seem like a serious drop but this does affect where they are placed in organic rankings.
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