Two recent articles, Time Warner Cable to offer web to TV link and Ad network strives to make coupons more meaningful, both provide proof of the continuing evolution of the Internet landscape. Coupons, which have been a mainstay in the promotional toolbox of many marketers, have not made it to the mainstream of Internet marketing practices. Given the ability of Ad Networks to match content or behaviorally-targeted ads with appropriate customers, coupons are making a push to be viewed as valuable tools for e-marketers.
Also, as discussed in class, the "battle of the living room" rages on. Time Warner Cable is proposing a new offering that enables customers to create a hub that connects their household to the Internet. TWC is hoping to leverage this hub to deliver more services to customers, including more video on demand to complete with companies such as Netflix.
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