John Doyle
May 28th, 2008
Since the beginning of web publishers there have been sites with advertisements. These sites contain clickable advertisements in exchange for a charge per click. Each time a person believed to be an actual customer clicks on an advertisement, the advertiser pays the advertising network. The advertising network then in turn pays the publisher a part of the earnings. Because of this type of system of payment there is click fraud..............
The rest of the article found at www.geocities.com/jmd4532/clickfraud.html
The original article can be found at www.practicalecommerce.com/articles/511/Click-Fraud-Not-Top-PPC-Concern/
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