Thursday, May 29, 2008

Behavioral Advertising

During class, we discussed a term called Behavior Advertising. Behavior advertising can be defined as advertising through anonymous data, based on their recent behavior on the web. Jennifer Slegg explores this new advertising tactic and the potentail positives and negatives of this approach. Visit both websites below to read more.......

http://searchenginewatch.com/showPage.html?page=3605361

http://kdresser7.googlepages.com

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