Makana Solutions Doubles Website Traffic and Leads while Measuring Internet Marketing Effectiveness with HubSpot Closed Loop Marketing

Article Link: http://www.hubspot.com/customer-case-studies/bid/4118/Makana-Solutions-Doubles-Website-Traffic-and-Leads-while-Measuring-Internet-Marketing-Effectiveness-with-HubSpot-Closed-Loop-Marketing

Topic Paper: Makana Solutions Doubles Website Traffic and Leads while Measuring Internet Marketing Effectiveness with HubSpot Closed Loop Marketing

HubSpot is an integrated internet marketing service allowing its users to track website traffic, leads, and sales. Those are the basics of the services it also allows companies using the service the ability to fine tune web pages and gather information on the best keywords, meta-tags, content, and website titles. This article spoke of Makana Solutions a business who sells sales compensation services to small and medium sized businesses via the internet.

Makana Solutions faced the problem of not getting enough exposure to continue to make there business grow. Makana Solutions’ goal was to generate more traffic, leads, and sign visitors up for free trial programs. Makana’s marketing director Art Gehring decided to re-evaluate the way they made their efforts to market to the consumer’s of their product. The product Makana offers is a self-service online sales compensation software. This software streamlines processes involved in compensating employees for commissions they would make during sales periods.
Art Gehring decided rather quickly the marketing department was operating inefficiently due to the multiple tools they were trying to use to track traffic, leads, and sales from the website. This made Art check around for software which would cause his team to spend less time analyzing data and gathering the relevant information about those who were visiting the site. Art eventually found HubSpot who provides a wide array of services packed into one software pack. This software pack Art found had the ability to track traffic, leads, and sales. These pieces of information allowed art to find out specifics on his customers and people browsing the site.

Makana Solutions was able to track customers and leads with much ease allowing them to edit the content, meta-tags, and keywords to attract more attention to Makana Solutions when someone is using a search engine. This integrated internet marketing software allows the focus to turn from strictly spending time analyzing data to taking the analysis and putting it to work for you. This has lead to growth and efficiency in Makana’s marketing efforts.

Makana Solutions has been able to grow by efficiently operating in the marketing department. This has been done by tracking where the web traffic is coming from, creating meta-tags and keywords that cause them to pop-up as an organic search result rather than a sponsored ad you must pay for. HubSpot created an easy way for Makana Solutions to track customers, leads, and sales as well as identifying strong meta-tags and keywords. The result of Art’s Decision to implement a new system has caused web traffic to double, tripling target leads, and an increase in Makana’s presence in organic searches.