Wednesday, May 21, 2008

Internet Marketing

Christi Jalovec
May 21st, 2008

Internet Marketing: How to Market Your Webpage

This article, written by David Malan, describes how to easily market a website on the Internet. The author lists 5 different “pre-school” steps to follow if the user is new at Internet marketing and is on a smaller budget.

The first step the author lists is site optimization. This includes the user making their site manageable for viewers to navigate. He states that this is the most important aspect since everything after will branch off of this idea. The user will need to title their page and match it to the URL so viewers can find the webpage easily and it will be what they were looking for.
The second step is linking and indexing. This step is used so that search engines will view the users site. The author also emphasizes how not to use forums to direct viewers to the users site since it will destroy the users business rather then help it.

The third step is implement online marketing partnerships with high-profile online businesses. This step is pretty self-explanatory. It explains how to be directed from larger companies sites through banners. This is credible since these “high-profile” sites are recommended and are listed on familiar search engines like Google.

The fourth step is dabbling in paid keyword advertising. This is used when the company feels they have completed the previous steps and are ready to put money into their webpage. The author suggests Google since they are the most popular compared to some other search engines.
The fifth and final step is to involve and Internet marketing specialist. The author explains that after using steps 1-4 that the users webpage should be getting feedback and results. Now the company can hire a specialist to upkeep the users webpage. The specialist will also provide detailed reports showing how much more effective they are marketing the page.

I feel that these steps would be useful to a newer company that would like to know how to more effectively marketing their webpages. These steps looked helpful in explaining how to accomplish this. There are most likely some more detailed articles discussing more techniques to use and more specific directions but it is a nice summary. The link to this article is listed below.http://www.aj2000.com/articles/marketing-business-on-internet.htm

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