New Internet Platform Being Developed

http://www.timesonline.co.uk/tol/news/uk/science/article3689881.ece

This article discusses the new internet platform being developed, commonly referred to as Internet2. This new internet will allow data to be transferred about 10,000 times faster than a typical broadband connection. The new internet, referred to as “the grid” in this article will be capable to transmit holographic images , allow users to make high definition video telephone calls, and also allow hundreds of thousands of gamers to play online games at the same time. The grid is said to completely change the face of the internet allowing users to communicate in ways never before thought possible. The current internet uses cables and routing equipment made for telephone calls which isn’t sufficient enough for high speed data transmission. The grid will use fiber optic cables and new routing technology. The amount of servers for this internet are said to increase from 55,000 to 200,000 in the next two years. The grid network is currently built and there are 11 centres around the world including the United States, Canada, and Europe. This will also change the way that people store information. Instead of saving data to personal computers, data will be able to be stored online and can be accessed anywhere. Although it may not be available directly to consumers, there are companies currently using the technology. One of the projects being developed is a network allowing groups of internet users who download large volumes of data that would normally take hours, to take a few minutes. This technology is thought to revolutionize society.

I think that this technology will make a huge impact in regards to marketing. Companies will be able to communicate with consumers in a completely different way. New forms of advertising will be created using this new technology. One example from the article is having holographic images being transferred online. This will completely change the way marketers advertise online, unlike anything that has been done before. As we have discussed in class, the internet has drastically changed from the early 1990’s to the technology we currently have available with the internet. Companies have been able to create a more interactive experience by using the current technologies such as flash to allow consumers to be involved in a company’s website, rather than just reading data from a webpage. This will take it to a whole new level. Support from a company website will go from online assistance being available by online chat to having a holographic image video conference giving you step by step instructions. This will also allow companies to develop better social utilities allowing consumers of their product to interact with one another better than the technologies available today. Since this technology hasn’t been seen by the general public yet it is difficult to speculate every use of this technology, but it will indeed make a big impact in online marketing.