Blogger 'Fake Steve Jobs' Unmasked as Forbes Editor

In my e-marketingclass we have discussed the growing population of blogs and how people can publicize personal thoughts on the Web. My article talks about one popular blogger who was just revealed to the public. It will be interesting to see what repercussions his blog will have in the near future now that he has been unveiled.

Fake Steve Jobs, an Internet blogger, was finally revealed by the New York Times on Sunday. The blogger is Dan Lyons, a senior editor at Forbes business magazine who started the blog last year. The name Fake Steve Jobs came from Real Steve Jobs to make fun of its reputation for being a demanding and arrogant manager. His blogs have a strong following of readers because of his candidness to poke fun at Apple Inc. chief executive and other CEO’s and even a few celebrities.

Fake Steve Jobs was exposed by a reporter at New York Times when he found resemblances between the blog and Dan Lyons’ published work. Lyons was “hoping to stay anonyms for a little while longer” and “hopes it doesn’t ruin the fun of the blog that people now know who is behind it.” There were many people who had tried to uncover the true Fake Steve Jobs. Even Bill Gates was a reader and speculated writer of the blog and stated at a conference “First, I want to clarify, I am not Real Steve Jobs.” The strong backing of the blog even sparked a book to be written by Fake Steve that will come out in November.

Blogs are widely read; therefore, consumers are likely to be influenced by the content they read and their buying decisions can be skewed. Consumers have to remember when reading blogs that they are a personal opinion and can be inaccurate. However, blogs are useful and should be taken into consideration when buying a product, but they are not the only thing you should look at when purchasing an item.

Marketers should also be aware of the significance of blogs and how they affect purchasing products. Like in anything, blogs can be both negative and positive; therefore, marketers should consider the consumers opinion and react appropriately. Companies should create their own blog for consumers to write on so they can gain awareness of how their product is being perceived by consumers. This will also help them respond to those with a negative perception and somewhat control what is being said about them over the Internet.
Article:http://www.foxnews.com/story/0,2933,292238,00.html
Blog:http://fakesteve.blogspot.com/
Another Article:http://blogs.forbes.com/digitalrules/