Article Summary 2 Craig Miera

Craig MieraArticle Summary 2
I found this article on ecommercetimes.com which deals with state of the mobile internet experience. It talks about how advertising directly through cell phones will reach $10 billion in just a couple of years. The article equates this form of media as a marketers dream because it is always on and you can target your audience directly. The article also deals with “rub” the rub is the vast majority of websites that are not properly adapted to mobile environment. The result of the “rub” is a very poor user experience. According to the article there are five golden rules that must be followed in order to attract a mobile web audience. The first is that the web site must load quickly ideally under 8k. Secondly the site must be engaging, and dynamic. Third the site must be easy to find, there has been many problems with URL’s. Fourth the article suggests that keywords be purchased now to get ahead of the game. And last it is important to integrate the ad units into the site build from the get-go. This article in my opinion is very relevant to e-marketing because not only the fact that 2 billion people carry cell phones now but because technology will make this type of advertising the norm of the future. Consumers will be vastly affected by this rising technology, now they will be bombarded with even more advertisement attempting to push them in a certain direction. I feel marketers will eventually have to start asking themselves what they need to do to break through the clutter and differentiate themselves through their advertising to gain the attention of the consumer. Additionally I feel it is very important to make sure the consumer is having a pleasant experience with the application. If the consumer has a negative experience with the technology aspect that is attempting to deliver a message then this could most likely have a negative affect on their perception of your product or service. Although with the invention of the i-phone many of the technological problems are going to be a thing of the past. Marketers now can present their message through forums such as the i-phone in a more efficient way. Marketer must stay on the forefront of technology in order to be kept from being left behind.
http://www.ecommercetimes.com/story/58618.html