Tuesday, July 27, 2010

Social Media Doesn't Fit Every Business Model

Social media is a lot like leggings; they naturally look great on some people, others need to work hard to pull off the trend, and yet another group should steer clear at all costs. A quick Google search for social media and business returns 257,000,000 results, most titles declare social media and business to be inseparable, as ubiquitous as having a telephone number. Still, being on the first page of Google doesn't make something true. A little more searching and you’ll see that social media does not make sense for every business.

The Buffaloeditor blog includes a mini-analysis of the social media decisions of two businesses using Mashable’s social media myths and Amy Mengel’s reasoning of why corporations are failing at social media.

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