Monday, July 30, 2007
The Importance of Blogs
Here is an article that discusses the importance of blogs. While some do not believe that they are an effective direct marketing tool, they do have a place in today's marketing efforts.
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1 comment:
Thanks for the post, Mike. Blogs definitely have their place in marketing. The challenge is to figure out the best way to integrate them in your overall e-marketing strategy. Don't create blogs simply because everyone else does. The blog should have a clear purpose and target and the appropriate metrics in place to measure performance. These should be familiar to those in our e-marketing class and members of www.e-marketingclass.blogspot.com
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