e-marketing class blog

This past summer my MBA Internet Marketing class learned about search engine optimization (SEO) and the fundamental importance of including ...

As another installment of e-marketingclass winds down, it's time to bid farewell to our good friend, Antkeg Remi . As of this morning, b...

We've discussed social media and its business application in our e-marketingclass at Canisius College and on Thursday we will be watchin...

Now that the midterm is behind us, it's time to start focusing our attention on social media marketing. We've already discussed the ...

According to the BusinessWeek article, “How Ford Got Social Marketing Right,” Ford’s Fiesta Movement was a marketing tactic in which Ford ga...

Forrester Research released a study this week that found that only 4% of U.S. online adults have ever used location-based mobile apps . Thi...

by Marian Hetherly e-marketingclass contributor As a marketer, wouldn’t you love to know what really goes on in the...

In the world of online retailing, Amazon reigns king. But, as the old game goes there's always someone pushing their way to be the new k...

Social media has opened many new streams of information for brands, but technology is only valuable if it is married to solid research metho...

“Area Doctors to Treat Patient’s Online” Just as the physician’s office once replaced the house call, the computer screen is now poised to r...