Sunday, July 29, 2007

AdSense Addition

I added an AdSense page element (ads display in the side navigation) to demonstrate how contextual text ads can be implemented on a blog. These text ads can potentially serve as a source of revenue (although I won't give up my day job just yet). The ads should change as the content on blog incorporates relevant text.

It may take up to 48 hours for relevant ads to show up. In the meantime, it looks like some generic ads are displaying. I'll add a few keywords to help Google determine what type of ads to display.

Since this is an e-marketing class, I expect that some sort of "e-marketing" or "emarketing" resources are displayed. For example, perhaps we'll see ads from e-marketing consulting firms or an ad or two from e-mail marketing software providers such as icontact.

To help the search engine, I'm also including a useful link to Online Marketing on Wikipedia

Thursday, July 26, 2007

First Post! - E-MarketingClass

This site has been set up to demonstrate some of the concepts we cover in our e-marketing class.

This blog will be used for discussing the topics such as search engine marketing, search engine optimization, and the various approaches marketers use to increase the visibility of their company/product.

The goal is to use this blog in a hands-on fashion to demonstrate how various techniques can be used to increase visibility on the web.

Keywords: e-marketingclass; emarketingclass, e-marketing class. We'll see if that helps any ;-)