As social media moves more mainstream, traditional MBA educations becomes more obsolete. So, like any good organization, the schools need to accept the change, and make it work for them, not against them.
It's hard to tell a student you have prepared them accordingly for the current job market if your courses aren't teaching them skills needed for some of the fastest growing and highest paying careers. So, like Canisius College has done by offering an e-marking class, the top 30 MBA programs have begun to offer classes in online marketing and social media.
Want to read more? Check out my blog HERE
Read the whole article HERE
Monday, July 26, 2010
Sunday, July 25, 2010
Old Spice smells like social media success
Old Spice videos go viral on YouTube, schooling companies on using social networks
www.computerworld.com/s/article/9179253/Old_Spice_smells_like_social_media_success
I was looking for an article for my second e-marketingclass assignment and I was planning to talk about YouTube and social media, since I think we covered a lot else in this area from Facebook to Twitter but being a YouTube user myself I thought we were missing something. So I found this article about the success of the Old Spice campaign and had to check the videos. To be honest the video itself did not catch my attention, but as described in the article Procter & Gamble combined the different technologies/media available Facebook, Yahoo, Twitter, YouTube ... to give "life" and rejuvenate the image of Old Spice. The actor in character answers questions and comments engaging the consumers.
As discussed in class the power shifted from companies to individuals, from a centralized push to decentralized pull, so companies have to find more ways to engage customers, specially in an era that DVRs allows us to take control and skip commercials and that the traditional marketing is not as effective, so having people search and talk about a specific one (or ones) is definetely a win for P&G, but what also made this initiative different and a success was the innovation in combining the videos and live responses, the engagement with the audience.
www.computerworld.com/s/article/9179253/Old_Spice_smells_like_social_media_success
I was looking for an article for my second e-marketingclass assignment and I was planning to talk about YouTube and social media, since I think we covered a lot else in this area from Facebook to Twitter but being a YouTube user myself I thought we were missing something. So I found this article about the success of the Old Spice campaign and had to check the videos. To be honest the video itself did not catch my attention, but as described in the article Procter & Gamble combined the different technologies/media available Facebook, Yahoo, Twitter, YouTube ... to give "life" and rejuvenate the image of Old Spice. The actor in character answers questions and comments engaging the consumers.
As discussed in class the power shifted from companies to individuals, from a centralized push to decentralized pull, so companies have to find more ways to engage customers, specially in an era that DVRs allows us to take control and skip commercials and that the traditional marketing is not as effective, so having people search and talk about a specific one (or ones) is definetely a win for P&G, but what also made this initiative different and a success was the innovation in combining the videos and live responses, the engagement with the audience.
E-Marketing Class: "Power I" Helps Online Advertisers Stay Ahead of Looming Legislation
The issue of privacy may be the most prominent battlefield in the ongoing e-marketing war that pits government legislation against industry self-regulation. As a recent article in Advertising Age magazine explains, some e-marketing strategists have adopted new technologies to not only fend off government regulation of internet data collection, but to give individual internet users more control of how their data are being used by companies that advertise on the internet. Last month, a company called Better Advertising launched a trial of its “Power I” (Eye) system. Used by several Fortune 500 companies like AT&T, American Express, and Microsoft, the “Power I” system places an icon in the corner of every internet ad that, when clicked, brings up a window with more information about the ad, information on the company that placed the ad, and most importantly, a method for the internet user to opt-out of specific interest-based advertising providers. Not only does Better Advertising believe that its new system gives consumers access to clear information and choices, but it also believes that it provides evidence of ongoing compliance with new industry self-regulatory guidelines. Why should e-marketing strategists be interested in self-regulation? Read my e-marketing class blog to find out what Washington may have in store for online advertisers.
UltraViolet: A New Digital Format
I was going to review an article on engagement, then while listening to my regular morning NPR station I heard an interesting story on a new technology UltraViolet. It is so new it’s hard to find much on this new technology. I found three articles, but one is just a press release reprinted in Home Theater Magazine.
At first I wasn’t sure if it related to our e-marketing class, but while reviewing the details it relates in many ways. It is trying to resolve the splinternet issues related to viewing and sharing movies and video. It can create another way to social network and it can even relate to customer profiling.
Check Out My Blog for More:
http://machomarketing.blogspot.com/
At first I wasn’t sure if it related to our e-marketing class, but while reviewing the details it relates in many ways. It is trying to resolve the splinternet issues related to viewing and sharing movies and video. It can create another way to social network and it can even relate to customer profiling.
Check Out My Blog for More:
http://machomarketing.blogspot.com/
The Future Has Been Delivered to Your Mailbox
“The Future Has Been Delivered to Your Mailbox” by Jason Meyers, Entrepreneur Magazine, July 2010
Just take a trip to the mailbox and what do we find? Junk mail. My first thought is to toss it into the garbage. How effective is it? Marketers realize approximately 99% of it goes unnoticed and the balance does not generate quality leads. The dollars are staggering; the Direct Marketing Association states that 54% of all advertising dollars spent in the United States go into direct-marketing channels. In 2009, that translates into more than $149 billion with direct mail and catalogs making up $44 billion of that. Furthermore, marketers are finding direct mail frustrating because of their lack in ability to quantify results.
Meanwhile, social media has changed how we make buying decisions. With digital video recorders we are lucky if we watch one commercial, but you can bet your checking connections on Facebook and Twitter. Was it possible to combine a direct-mail campaign with social media and other web technologies? Shawn Burst, founder of Dukky, saw potential in the unredeemed coupon market. He knew that the most effective campaigns have good offers and good mailing lists. Shawn developed Dukky which would be an intelligent lead generation tool using social media. This tool would allow for print advertising to be trackable, real time data for their campaigns, and continue to build a high quality mailing list. Dukky, a software as a solution, monitors companies campaigns in real time and collects detailed information about their customers. How does it do this? Dukky’s tool for bridging the online and offline worlds is called a PURL (personalized URL). An individual would receive an offer in the mail with a targeted URL (for example: gift.com/johndoe) and would be required to visit the internet. This website would have targeted information about the prospect. Dukky is finding people are intermingling their online and offline worlds. The PURL leads responders to a microsite created exclusively for the individual customer. It will mirror the direct mail campaign, but in order for John Doe to get what he wants he is required to share a little more information. This information is collected and tracked on the Dukky platform. At the end, John Doe gets what he wants and is offered a quick (one button click) way to share the offer with his friends through social media. “The end result: a deep connection with the customers before they even step foot in the store. A rich database for future marketing. Aind incredibly a good chance that the customer himself will become a viral marketing agent.”
When John Doe sends off these offers to his “friends” through social media, Dukky tracks not only the initial send, but all forwards his friends send, and so on. These are all tracked back to John Doe and Dukky determines the effectiveness of John Doe for future targeted campaigns. Dukky also tracks the campaign and its successes by person and even the region it is doing well in. All allowing companies using Dukky to further target market future campaigns.
Companies such as BMW, Chick-fil-A, Direct TV, and Dominoes Pizza are seeing real success with this tool. It is becoming very valuable for the companies using Dukky. Their clients have been generating anywhere from 20 to 32% response rates on email campaigns and building very strong marketing/mailing lists. A remarkable number that Dukky believes is being generated by their personalized URL and the viral peer sharing that is created. This is not just for large companies because Dukky has developed a small business version. A company can start using Dukky at just $99 per month. This inexpensive solution pays large dividends in order to capture valuable data, increase conversions, identify your influencers, and gauge the purchase intent of your products.
By Antkeg Remi for e-marketingclass
Just take a trip to the mailbox and what do we find? Junk mail. My first thought is to toss it into the garbage. How effective is it? Marketers realize approximately 99% of it goes unnoticed and the balance does not generate quality leads. The dollars are staggering; the Direct Marketing Association states that 54% of all advertising dollars spent in the United States go into direct-marketing channels. In 2009, that translates into more than $149 billion with direct mail and catalogs making up $44 billion of that. Furthermore, marketers are finding direct mail frustrating because of their lack in ability to quantify results.
Meanwhile, social media has changed how we make buying decisions. With digital video recorders we are lucky if we watch one commercial, but you can bet your checking connections on Facebook and Twitter. Was it possible to combine a direct-mail campaign with social media and other web technologies? Shawn Burst, founder of Dukky, saw potential in the unredeemed coupon market. He knew that the most effective campaigns have good offers and good mailing lists. Shawn developed Dukky which would be an intelligent lead generation tool using social media. This tool would allow for print advertising to be trackable, real time data for their campaigns, and continue to build a high quality mailing list. Dukky, a software as a solution, monitors companies campaigns in real time and collects detailed information about their customers. How does it do this? Dukky’s tool for bridging the online and offline worlds is called a PURL (personalized URL). An individual would receive an offer in the mail with a targeted URL (for example: gift.com/johndoe) and would be required to visit the internet. This website would have targeted information about the prospect. Dukky is finding people are intermingling their online and offline worlds. The PURL leads responders to a microsite created exclusively for the individual customer. It will mirror the direct mail campaign, but in order for John Doe to get what he wants he is required to share a little more information. This information is collected and tracked on the Dukky platform. At the end, John Doe gets what he wants and is offered a quick (one button click) way to share the offer with his friends through social media. “The end result: a deep connection with the customers before they even step foot in the store. A rich database for future marketing. Aind incredibly a good chance that the customer himself will become a viral marketing agent.”
When John Doe sends off these offers to his “friends” through social media, Dukky tracks not only the initial send, but all forwards his friends send, and so on. These are all tracked back to John Doe and Dukky determines the effectiveness of John Doe for future targeted campaigns. Dukky also tracks the campaign and its successes by person and even the region it is doing well in. All allowing companies using Dukky to further target market future campaigns.
Companies such as BMW, Chick-fil-A, Direct TV, and Dominoes Pizza are seeing real success with this tool. It is becoming very valuable for the companies using Dukky. Their clients have been generating anywhere from 20 to 32% response rates on email campaigns and building very strong marketing/mailing lists. A remarkable number that Dukky believes is being generated by their personalized URL and the viral peer sharing that is created. This is not just for large companies because Dukky has developed a small business version. A company can start using Dukky at just $99 per month. This inexpensive solution pays large dividends in order to capture valuable data, increase conversions, identify your influencers, and gauge the purchase intent of your products.
By Antkeg Remi for e-marketingclass
Friday, July 23, 2010
Does Facebook “Like” you too much?
By: Antkeg Remi
When Facebook was first created, it was a great resource to reconnect with old friends, display family photos for distant relatives and to let everyone know where you’ll be this weekend. As it evolved and users began voluntarily posting more information about their likes and dislikes into their profiles, Facebook quickly realized that they struck marketing gold.
To continue reading this post, click here.
When Facebook was first created, it was a great resource to reconnect with old friends, display family photos for distant relatives and to let everyone know where you’ll be this weekend. As it evolved and users began voluntarily posting more information about their likes and dislikes into their profiles, Facebook quickly realized that they struck marketing gold.To continue reading this post, click here.
Tuesday, July 20, 2010
Morgan Stanley Internet Trends Presentation Related to E-Marketingclass
Here's an informative presentation highlighting some recent trends that we've discussed in our e-marketingclass
Internet Trends 2010 by Morgan Stanley Research
View more presentations from CM Summit: Marketing in Real Time.
Google's new e-marketing strategy
As the Forbes article, “Google Bets On Display Ads In 2010” states, Google, the leading search advertising provider, has its sights set on improving a different type of marketing: display ads. Even as display advertising is increasingly criticized for its effectiveness, Google and other major internet firms are in serious competition to improve its standing and gain the top marketing position. Marketers and consumers alike find display ads to be annoying and inefficient and many firms are shying away from them but Google feels 2010 is their year to improve the problems facing this form of advertisement. Google clarified in a recent press release that when it says it is focusing on display ads, they are not going to be the annoying ones people dislike; they will be like the already-existing text-only ones featured on Google’s various sites...
For the rest, go to http://carr19.blogspot.com/
For the rest, go to http://carr19.blogspot.com/
150 credit unions sign up for Mobile Money Transfers
e-marketing class blog
Wired Magazine or Wired.com, has a bold statment regarding the future of money. Wired predicts that the shackles surrounding paper and electronic cash are soon to be released. But rather than discuss older news on wired's prediction, lets focus on an announcement made yesterday that proves how accurate Wired's prediction actually was.
150 Credit Unions Choose Mobile Money From Fiserv
Just as Wired predicted, Fiserv announced yesterday, 150 credit unions joined up for mobile money transfers because of the "Ease of use and integration encourage credit unions to offer convenient, mobile access through a hosted, ASP solution".
Read the entire article here
Wired Magazine or Wired.com, has a bold statment regarding the future of money. Wired predicts that the shackles surrounding paper and electronic cash are soon to be released. But rather than discuss older news on wired's prediction, lets focus on an announcement made yesterday that proves how accurate Wired's prediction actually was.
150 Credit Unions Choose Mobile Money From Fiserv
Just as Wired predicted, Fiserv announced yesterday, 150 credit unions joined up for mobile money transfers because of the "Ease of use and integration encourage credit unions to offer convenient, mobile access through a hosted, ASP solution".
Read the entire article here
Monday, July 19, 2010
For FarmVille, a Crop From a Real Organic Farm
In the article For Farmville Players, a Crop From a Real Organic Farm, Elizabeth Olsen discusses the Facebook game Farmville's popularity and their first branded in-game crop integration to offer users something that will benefit them online and offline.
What is Farmville? According to Wikipedia, Farmville is a real-time farm simulation game developed by Zynga, available as an application on the social-networking website Facebook and as an App on the Apple iPhone. The game allows members of Facebook to manage a virtual farm by planting, growing and harvesting virtual crops and trees, and raising livestock. Since its launch in June 2009, FarmVille has become the most popular game application on Facebook, with over 82.4 million active users and over 23.9 million Facebook application fans in May 2010. The total FarmVille users are over 20% of the users of Facebook. Users of Farmville can play for free, but they also can spend real money to buy virtual goods that enable them to expand their farms.
To read more, please visit my blog http://ashleya-emarketing-class.blogspot.com/
What is Farmville? According to Wikipedia, Farmville is a real-time farm simulation game developed by Zynga, available as an application on the social-networking website Facebook and as an App on the Apple iPhone. The game allows members of Facebook to manage a virtual farm by planting, growing and harvesting virtual crops and trees, and raising livestock. Since its launch in June 2009, FarmVille has become the most popular game application on Facebook, with over 82.4 million active users and over 23.9 million Facebook application fans in May 2010. The total FarmVille users are over 20% of the users of Facebook. Users of Farmville can play for free, but they also can spend real money to buy virtual goods that enable them to expand their farms.
To read more, please visit my blog http://ashleya-emarketing-class.blogspot.com/
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