e-marketing class blog

Don't Forget about Link Building

2010-09-04T14:06:00.000-04:00

This past summer my MBA Internet Marketing class learned about search engine optimization (SEO) and the fundamental importance of including relevant keywords in page titles, h1 tags and throughout a website in a human readable manner. This is a proven SEO technique but some sites need to do more, especially if there's a lot of competition vying for the attention of search engines and users.

Farewell, Antkeg Remi!

2010-08-13T12:10:00.002-04:00

As another installment of e-marketingclass winds down, it's time to bid farewell to our good friend, Antkeg Remi. As of this morning, both Bing and Google indicate that Shaun's website (member of Team B) took the prize while on Yahoo Kate K's website (member of Team A) ended up on top. Apparently Sarah's attempt to "keyword stuff" on her blog may have backfired. Sarahs' site was ranked #1 on

Example of how (not) to use Social Media for your business

2010-08-04T11:53:00.002-04:00

We've discussed social media and its business application in our e-marketingclass at Canisius College and on Thursday we will be watching group presentations on this topic. I expect to see several good/bad examples of social media use and the implications for marketers. In the meantime, I'd like you to check out the following story (which continues to evolve) about a business owner who was a bit

e-marketingclass in the home stretch

2010-07-28T10:50:00.001-04:00

Now that the midterm is behind us, it's time to start focusing our attention on social media marketing. We've already discussed the topic in class to some extent but let's take a couple steps back and put social media into context before proceeding. You can start by watching the short video Social Media in Plain English. The video simply describes the concept and puts a business spin on it. Is

e-marketing class: Ford's e-marketing

2010-07-28T02:03:00.001-04:00

According to the BusinessWeek article, “How Ford Got Social Marketing Right,” Ford’s Fiesta Movement was a marketing tactic in which Ford gave Fiesta cars to 100 consumers and asked them to drive anywhere they wanted and document their adventures for six months via social media sites such as YouTube, Facebook, Flickr and Twitter. All expenses were paid by Ford. Their goal was to attract a

Are We Ready for Location Based Marketing?

2010-07-27T22:48:00.003-04:00

Forrester Research released a study this week that found that only 4% of U.S. online adults have ever used location-based mobile apps. This has serious implications for marketers who are considering investing in location based services (LBS) as a new piece of their integrated marketing strategy. An article published on AdAge.com highlights some of the stats found in the Forrester report and

The Eyes Have It

2010-07-27T15:56:00.002-04:00

by Marian Hetherlye-marketingclass contributorAs a marketer, wouldn’t you love to know what really goes on in the minds of your customers? Of course you would, but maybe their eyes would be more telling. There’s no doubt that a new era of eye tracking has begun. Marketers are now faced with the challenge of developing a better understanding of the data it produces

E-marketingclass: Department Stores Delve into the Virtual

2010-07-27T14:55:00.001-04:00

In the world of online retailing, Amazon reigns king. But, as the old game goes there's always someone pushing their way to be the new king of the mountain. This is the new way of online retailing, as seen in the Chicago Tribune article, "Stores try to blend real, virtual worlds: Retailers connect shoppers to out-of-stock items on Web" by Andrea Chang. Chang tells of how major retail stores like

MARKET RESEARCH: Extracting value from a wealth of raw online data by Morag Cuddeford-Jones.

2010-07-27T14:23:00.001-04:00

Social media has opened many new streams of information for brands, but technology is only valuable if it is married to solid research methodologyBy Michael ChaseIn the United Kingdom marketing revenue continues to fall into double figures, a bright side to this is advancement of market research thru social media. WhileFunctional Magnetic Resonance Imaging (fMRI) scanners for neurological

2010-07-27T13:33:00.002-04:00

“Area Doctors to Treat Patient’s Online”Just as the physician’s office once replaced the house call, the computer screen is now poised to replace the office visit. Blue Cross Blue Shield, one of the largest local insurance companies, plans to introduce online care this year, a service that allows patients to connect with a physician on demand 24 hours a day using webcams for video links, secure

Is Twitter the Next Wave of Advertising, or Mostly Swept in the Undertow?

2010-07-27T13:30:00.000-04:00

A study by the digital marketing agency 360i offers some surprising findings concerning Twitter and marketing applications. The essential finding is that there's a tacit wall between corporate Twitter accounts and everyday users of the social network.You can read more at Thoughts and Miscellany, my blog.

Social Media Doesn't Fit Every Business Model

2010-07-27T13:06:00.000-04:00

Social media is a lot like leggings; they naturally look great on some people, others need to work hard to pull off the trend, and yet another group should steer clear at all costs. A quick Google search for social media and business returns 257,000,000 results, most titles declare social media and business to be inseparable, as ubiquitous as having a telephone number. Still, being on the first

What To Call It - E-Networking or Social Networking?

2010-07-26T22:14:00.014-04:00

The issue of privacy may be the most prominent battlefield in the ongoing e-marketing war that pits government legislation against industry self-regulation. As a recent article in Advertising Age magazine explains, some e-marketing strategists have adopted new technologies to not only fend off government regulation of internet data collection, but to give individual

UltraViolet: A New Digital Format

2010-07-25T15:13:00.000-04:00

I was going to review an article on engagement, then while listening to my regular morning NPR station I heard an interesting story on a new technology UltraViolet. It is so new it’s hard to find much on this new technology. I found three articles, but one is just a press release reprinted in Home Theater Magazine. At first I wasn’t sure if it related to our e-marketing class, but while

The Future Has Been Delivered to Your Mailbox

2010-07-25T13:34:00.005-04:00

“The Future Has Been Delivered to Your Mailbox” by Jason Meyers, Entrepreneur Magazine, July 2010Just take a trip to the mailbox and what do we find? Junk mail. My first thought is to toss it into the garbage. How effective is it? Marketers realize approximately 99% of it goes unnoticed and the balance does not generate quality leads. The dollars are staggering; the Direct Marketing Association

Does Facebook “Like” you too much?

2010-07-23T14:22:00.002-04:00

By: Antkeg RemiWhen Facebook was first created, it was a great resource to reconnect with old friends, display family photos for distant relatives and to let everyone know where you’ll be this weekend. As it evolved and users began voluntarily posting more information about their likes and dislikes into their profiles, Facebook quickly realized that they struck marketing gold.To continue reading

Morgan Stanley Internet Trends Presentation Related to E-Marketingclass

2010-07-20T16:09:00.004-04:00

Here's an informative presentation highlighting some recent trends that we've discussed in our e-marketingclass Internet Trends 2010 by Morgan Stanley ResearchView more presentations from CM Summit: Marketing in Real Time.

Google's new e-marketing strategy

2010-07-20T15:49:00.004-04:00

As the Forbes article, “Google Bets On Display Ads In 2010” states, Google, the leading search advertising provider, has its sights set on improving a different type of marketing: display ads. Even as display advertising is increasingly criticized for its effectiveness, Google and other major internet firms are in serious competition to improve its standing and gain the top marketing position.

150 credit unions sign up for Mobile Money Transfers

2010-07-20T08:24:00.003-04:00

e-marketing class blogWired Magazine or Wired.com, has a bold statment regarding the future of money. Wired predicts that the shackles surrounding paper and electronic cash are soon to be released. But rather than discuss older news on wired's prediction, lets focus on an announcement made yesterday that proves how accurate Wired's prediction actually was.150 Credit Unions Choose Mobile Money

For FarmVille, a Crop From a Real Organic Farm

2010-07-19T17:58:00.001-04:00

In the article For Farmville Players, a Crop From a Real Organic Farm, Elizabeth Olsen discusses the Facebook game Farmville's popularity and their first branded in-game crop integration to offer users something that will benefit them online and offline.What is Farmville? According to Wikipedia, Farmville is a real-time farm simulation game developed by Zynga, available as an application on the

#1 Already??

2010-07-15T15:02:00.001-04:00

I mentioned last class that I thought our blog got the top spot on Google for the e-marketingclass keyword. However, when I performed the search in class, it fell several positions. This behavior happened again today but, this time, I took a screen shot to prove I am not crazy (in this case anyway). We'll see if this holds up in class tonight. Here are a couple links that I showed in class

Antkeg Remi

2010-07-15T12:09:00.004-04:00

Visit my site for Antkeg Remi References on Wodka's E-marketing Newshttp://sites.google.com/site/wodkasemarketingnews/

Shopping Cart Applications on Facebook...too much or just right?

2010-07-13T17:00:00.002-04:00

In the Wall Street Journal Article "Merchants Push Sales Through Social Media; Early Adopters Add Shopping-Cart Apps to Fan Pages to Sell Items, Services" by Sarah Needleman details how merchants are using their Facebook and MySpace pages to attract purchases through offering sales and services to their fans. Fans will be able to see items for sale on the social media pages and then be

Press Releases Expedia Media Announces Marketing Campaign Support For Gulf State Destinations Impacted By Oil Spill

2010-07-13T16:20:00.002-04:00

By Michael ChaseOne industry that has been revolutionized from the internet and e-marketing is the travel industry. There are now dozens of sites where travelers can find the lowest prices and reserve flights, hotels, rental cars, cruises and entire vacation packages. Some of the sites that offer such deals are Kayak.com, Priceline.com, Expedia.com, and Orbitz.com. Expedia.com headquarters are

Did Twitter Cost McChrystal His Command?

2010-07-13T15:22:00.003-04:00

General Stanley McChrystal possessed two masters degrees, attended three different military schools, earned 13 prestigious badges and served in three wars overseas yet he faced his greatest enemy of all was that of Twitter4 . What started off as nonchalant remarks that carelessly rolled off the tongue of McChrystal with a Rolling Stones reporter in earshot, quickly ignited a firestorm of seismic

2010-07-13T14:19:00.003-04:00

Marketing Small Business With TwitterTwitter. How can such an asinine word have such a colossal effect on society? How can 140 characters of text create more buzz than a multi-million dollar ad campaign? How can it be that Twitter is revolutionizing business?According to our e-marketingclass text, “The mass market has been slowly disappearing since about 1992, as evidenced by the decline in

Blockbuster Extends Its Reach, or Simply Flails About

2010-07-13T14:16:00.002-04:00

A faltering company extends its reach to mobile apps.Do they have a chance to survive, or are they on the way out the door?Earlier this year, Blockbuster released a mobile app that essentially allows unlimited streaming of movies over a period for a flat fee.They'll have to deal with bandwith, rights management, Antkeg Remi, and Netflix.You can read more here.

iAds: Apple's Newest Revolutionary Creation

2010-07-13T12:37:00.002-04:00

Apple has done it again with the introduction of iAds. The use of easy to use and easy to navigate advertisements within consumer downloaded apps is a refreshing new format of reaching consumers which is sure to change the way people do internet advertising and marketing. By injecting relevant ads into consumer content, advertisers will reap the rewards of higher click-through rates and

Boomers Zero in on Social Networks

2010-07-13T12:18:00.004-04:00

by Ashley AbendOver five years ago, a then senior in my undergraduate career at Canisius College, I joined an online network called Facebook. The only way to join was if you had a registered college e-mail address that was within the approved list by Facebook. At the time, I thought of it as a way to stay in touch with all of the great people I had met along my four years as we all moved in

Music A La Carte: How the iPod and iTunes Turned the Music Industry Upside Down

2010-07-13T11:27:00.003-04:00

by Mike Hickoke-marketingclass blogTen years ago, I bought a new CD player that held 400 discs. I wanted centralized access to my entire music collection. A few clicks on a remote control, and I could go from listening to Pearl Jam to listening to Public Enemy without getting off the couch. Satisfied with my purchase, I happily enjoyed the intended values of the new device for several years:

Journalism and the Internet. Did new media kill the beat reporter?

2010-07-12T23:52:00.002-04:00

In truth, the Internet didn’t kill journalism, big business killed journalism, the Internet simply helped speed the flow of the poison. Nieman Reports, a print and online repository for all things journalism, made the case that news conglomerates actually struck the first blow. Mega media monsters swallowed up local newspapers and television stations then reduced local reporting to a

“‘I Hate My Room,’ The Traveler Tweeted. Ka-Boom! An Upgrade! The New Ways Hotels Track You and Your Complaints” Wall Street Journal, June 24, 2010

2010-07-12T23:20:00.005-04:00

With the ever growing importance of marketing your business, Hotels have started to focus on social media to do such. More specifically, hotels have been forming Twitter and Facebook accounts and monitoring their action. Why Twitter? Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in

Monitoring the electronic grapevine with Twitter

2010-07-12T22:15:00.002-04:00

On June 30, 2009, I signed up for a Twitter account. At 11:59 a.m., I posted my first and only “tweet”: “trying to figure out why so many people waste their time on twitter.” It was a serious posting, because I didn’t really understand why someone would want to know that I’m currently making a sandwich, putting gas in my car, or going #2. I had heard that businesses were using it and I could see

Morgan Stanley predicts $50 billion dollar mobile internet advertising potential.

2010-07-12T22:02:00.002-04:00

e-marketing class blogThe Cell Phone Money Pit and the $50 billion dollar mobile internet advertising potential."The average household now pays $107 a month for cellphone service, up from $88 in 2005, according to research firm J.D. Power & Associates."An interesting article from The Wall Street Journal discusses the rising increase in costs to consumers for cell phone services. While the

The Facebook Opportunity

2010-07-12T20:40:00.004-04:00

Do you have a Facebook page? Does your business? If you don't you could be at risk of being behind the times. Not a short time ago being behind the times meant you didn't mean much. Nowadays, being behind the times could mean millions in profits. Check out my blog for great info about The Facebook Opportunity.Check out my blog!!!

Dr. T. rambles on in his e-marketingclass

2010-07-12T15:50:00.000-04:00

I am starting to see some great content from our e-marketingclass discussions...keep at it! Remember, if you haven't done so already, you need to post your first assignment (write-up) to this blog. You'll also want to post a link to your personal blog/website to improve your chances of having Google find your site and start indexing it (which will be necessary to compete for the keywords "Antkeg

TakeOut Technologies and Restaurants on the Run Introduce “Foodgistics”

2010-07-12T12:34:00.007-04:00

From The Journal of Technology June 8th, 2010The internet and new technologies have changed the face of many common businesses, but a more recent trend is using the internet for on-line fast food and restaurant businesses. Two companies have surfaced, TakeOut Technologies (www.TakeOuttech.com) and Restaurants on the Run, that are the first third party providers to combine on-line food

More Money for Mobile

2010-07-11T19:36:00.002-04:00

by Marian Hetherlye-marketingclass contributorIf you yawn when you read another headline about mobile advertising and its ever-pending explosion, you’re surely not alone. It seems that year after year, experts are touting the mobile platform as the next big thing that needs to be on top of every marketer’s mind. This year is no different, but there are a few indications that 2010 might actually

Just getting Started: Location Based Marketing

2010-07-11T17:02:00.000-04:00

Check out my new blog at : http://machomarketing.blogspot.com/ You can also read my analysis of "Today's Flaneur: From HCI to Place-Based Interaction and Human-Place Intraction" by Elizabeth Churchill. Thi article review the emerging techlology of location based devices and their applications int todays enviroment and looking forward to the furture of this opportunity in marketing.

Url Submission Sites

2010-07-08T18:21:00.000-04:00

Here are some sites to get you started... http://www.google.com/addurl/ http://www.bing.com/webmaster/SubmitSitePage.aspx http://search.yahoo.com/info/submit.html

Competition Announcement - Antkeg Remi

2010-07-08T15:30:00.000-04:00

In addition to optimizing our class blog, we will be having a friendly competition to see who among us can secure the highest ranking for the (made up) phrase "Antkeg Remi". The word "e-marketing" was jumbled using the Wordsmith Anagram site to create a fictitious phrase that does not yet yield any results when searching via Google (have not yet confirmed this to be true across all the other

Welcome MBA 638 Students!

2010-07-08T14:56:00.001-04:00

I am glad to see that (nearly) everyone was able to post to the class blog...we're off to a good start! As mentioned in class, the purpose of this blog is to co-create knowledge on the topic of internet marketing by sharing articles/insights that we come across throughout the course. In doing so, we will also build up a repository of content related to our keyword "e-marketingclass" that we are

Flickr and The Video Launch

2008-06-06T14:39:00.000-04:00

Christi JalovecInternet MarketingExtra CreditFlickr and The Video Launch“Flickr and The Video Launch” is an article that discusses the use of technology to conveniently upload pictured on users personal computers. In the years past, people used to disposable cameras to print personal pictures to place in photo albums. Today, there is a large variety of digital cameras, PDA’s, and cell phones

Final paper- Unable to post on Vista

2008-06-06T12:41:00.000-04:00

Link to website with final paper.http://rpkernan.googlepages.com/home

Comcast testing Internet traffic management system in Virginia

2008-06-06T12:31:00.000-04:00

Bonus BlogCheck out my blog for the article..http://blogmarketingdugan.blogspot.com/

E-marketing class Beware the Viral Movie Campaign

2008-06-06T11:13:00.000-04:00

John DoyleBonus BlogBefore I go into the article let me establish what viral marketing is. Viral Marketing is a promotion that, either by design or accident, catches on with internet users or is passed from one to the other, multiplying the effectiveness of the original distribution. This article is about how viral marketing can potentially ruin a movie before the release of it. The author

Internet Failure hits 2 continents. Extra Credit!

2008-06-06T10:32:00.000-04:00

Ashley GianniniJanuary 31, 2008In class a couple weeks ago we spoke about the under the sea cable that was damaged. This cause many businesses to be at a standstill and left many people to cope without the internet. Egypt, Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Bahrain Pakistan and India, are all experiencing problems. There is not a full understanding of what happened to the

e-marketingclass: Botnet attacks military systems

2008-06-06T10:05:00.000-04:00

Angela PalagyiKent State UniversityBonus PaperJune 6, 2008"Security researchers have discovered a complex spamming scheme that hijacks PCs in order to attempt to send junk mail via university and military systems.” To read more about this topic please visit my website at: http://a.d.palagyi.googlepages.com/botnetattacksmilitarysystems

e-marketingclass: Extra Credit

2008-06-05T13:52:00.000-04:00

To check out my article click this link: http://sbrooks4.googlepages.com

Extra Credit by Eric Ardo

2008-06-03T13:15:00.000-04:00

Here is a little interesting new application being introduced by Slingpage. Follow this link to find out more http://eardo17.googlepages.com/homeHeres the link to the articlehttp://www.internetnews.com/software/article.php/3750241/Wanna+Sling+Me+That+Web+Page.htm

Metered Internet Usage

2008-06-03T08:15:00.001-04:00

In class we talked about different ways to resolve the bandwidth issues that are starting to surface with the current Internet infrastructure. We came up with several candidate solutions that included technical, political and market-driven components. Among the least popular, from a consumer's perspective anyway, was the notion of metering Internet access. Many believed consumers wouldn't go for

“European Sports Fans More Receptive to Online Ads”

2008-06-02T17:46:00.001-04:00

Casey ThomasInternet MarketingExtra CreditJune 6, 2008“European Sports Fans More Receptive to Online Ads”According to the European Interactive Advertising Association, online advertising has quickly become the most popular way to reach European sports fans. They reported over 35 percent of Europeans use the internet for sports related content on a regular basis. Users of these sports sites

Two recent articles covering e-marketingclass topics

2008-06-02T08:09:00.000-04:00

Two recent articles, Time Warner Cable to offer web to TV link and Ad network strives to make coupons more meaningful, both provide proof of the continuing evolution of the Internet landscape. Coupons, which have been a mainstay in the promotional toolbox of many marketers, have not made it to the mainstream of Internet marketing practices. Given the ability of Ad Networks to match content or

Paid Links – Oops!

2008-05-29T09:38:00.000-04:00

Topic Paper: Paid Links – Oops!Article: http://www.dirjournal.com/articles/paid-links-oops/Recently Google was updating its search to engine to punish those who pay for placement of a link. Google created an update that if you were suspected of paying for placement then your ratings would take a dive. Many well known and major websites have scene a serious drop in their PR ratings. The Washington

E-marketingclass Ranking vs. Sales

2008-05-29T09:03:00.000-04:00

I created my own page from pages.google.com and linked my article (http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/) up to that. If you go to the left side of my page under the "Extra Info" section and click May 29 Topic #2 you will see my article and response. My page is : http://anne.zakelj.googlepages.com

Baidu vs. Google

2008-05-29T08:53:00.000-04:00

The Link below attaches Christi Jalovec's article summary "Baidu vs. Google"http://cjalovec.googlepages.com/home

Using podcasts to market a product

2008-05-29T08:12:00.000-04:00

http://ezinearticles.com/?Using-Podcasts-for-Marketing-Buzz&id=253992 The Ipod by Apple was launched in 2004 and has since sold over 40 million units. With this large market, this lets companies use podcasts to market their products. Video podcats allow people to watch broadcasts over their Ipods. Podcasts can be about anything. They can range from entertainment, such as comedy, music

Blogs, Blogs, They're Good for Your.....Health?

2008-05-29T03:32:00.000-04:00

Joseph MoranInternet Marketing (e-marketingclass)Kevin TrainorMay 28th, 2008The blogosphere, a term referring to all the different blogs on the internet collectively, has been in an explosive state of growth since its emergence in the early 1990’s. According to Technorati.com’s “The State of the Blogosphere”, there are about 120,000 new blogs created every day (about 1.4 per second) and about 1.5

Craiglist counter-sues eBay!

2008-05-29T02:37:00.000-04:00

Ken StahlMay 29, 2008Craigslist counter-sues eBay!By Laurie J. FlynnPublished: May 14, 2008Article SummaryCraigslist, the online classified ad company, has filed a countersuit against its minority owner, eBay, accusing it of unfair competition, false advertising, trademark infringement and diluting the value of the Craigslist trademark.The countersuit exposes how the tension between the companies

Behavioral Advertising

2008-05-29T01:41:00.000-04:00

During class, we discussed a term called Behavior Advertising. Behavior advertising can be defined as advertising through anonymous data, based on their recent behavior on the web. Jennifer Slegg explores this new advertising tactic and the potentail positives and negatives of this approach. Visit both websites below to read more.......http://searchenginewatch.com/showPage.html?page=3605361http:/

e-marketing class: Click Fraud Not Top PPC Concern

2008-05-29T00:09:00.000-04:00

John DoyleMay 28th, 2008Since the beginning of web publishers there have been sites with advertisements. These sites contain clickable advertisements in exchange for a charge per click. Each time a person believed to be an actual customer clicks on an advertisement, the advertiser pays the advertising network. The advertising network then in turn pays the publisher a part of the earnings. Because

Intel and Mobile Possibilities (e-marketingclass)

2008-05-28T23:58:00.000-04:00

Intel is a company that prides itself on the innovation and speed of its processors. It has changed the way the PC is thought of and now it is changing the way mobile devices are thought of. Read and see how Intel is adapting to the mobile world. Intel and mobile possibilities

e-marketingclass: Microsoft Offers Rebates to Shoppers Using Its Search

2008-05-28T23:28:00.000-04:00

Angela PalagyiMay 28,2008Below is a link to my blog about how Microsoft and its new Live Search cashback program are allowing consumers to recieve cashback for purchases they make onlinehttp://a.d.palagyi.googlepages.com/homeTo read the full article:http://www.nytimes.com/2008/05/22/technology/22soft.html?_r=1&scp=19&sq=pay+per+click&st=nyt&oref=slogin

Topic paper 2 for e-marketingclass

2008-05-28T22:53:00.000-04:00

Online Ads to go Hi-defFollow the link below to read topic paper 2 (for e-marketing class) about the emergence of hi-def online advertising powered by Adobe Flash Player 9.http://bair1397.googlepages.com/e-marketingclasspageOriginal Article published 28 April 2008 on www.clickz.com.http://www.clickz.com/showPage.html?page=3629293Nathan Bair

Business Software and Customer Relationship Management Systems - Why Your Business Needs Them

2008-05-28T19:44:00.000-04:00

Joe TrbovichAs we discussed in class customer relationship management is becoming essential for companies to stay on top of their competition. CRM programs enable businesses to access and manage customer information. Whether information is being shared amongst a large group, such as in a call center or simply in a small business, it has to be accurate and reliable. In order to retain customers,

Inside MySpace's War on Marketing Abuse

2008-05-28T18:29:00.000-04:00

For anyone that has a MySpace account you know the annoyance that is spam. Many will log into thier account to find they have inadverently been sending out advertising messages to all of their friends. It has been an ongoing battle with......http://cthomas871.googlepages.com/e-marketingclass

Are Google Ads Being Clicked Less?

2008-05-28T18:15:00.000-04:00

Jags Bains Are Google Ads Being Clicked Less? The big question that Google has had to face is if they are on the verge of a major downfall. Google stock has dropped to an all time low with a report from comScore, a research firm, linking it to the decrease in advertisement clicks from last year to this year..,.http://jabains.googlepages.com/homehttp://www.dirjournal.com/articles/

RSS feed serendipity

2008-05-28T11:37:00.000-04:00

Link to The Article:http://www.networkworld.com/newsletters/web/2008/052608web2.htmlLink to my blog:http://blogmarketingdugan.blogspot.com/

International Customs Invasion

2008-05-27T22:40:00.000-04:00

Ashley GaffeyMay 27, 2008Airlines are now more invasive when searching private belongings in customs. Despite the fact that many passengers have reduced or eliminated certain items from their travel needs the airline industry is now becoming even more judgmental as to what can cause reasons for a search, specifically the search of laptops. Most passengers consider Transportation Security Agency (

Kids' Net Access

2008-05-27T20:52:00.000-04:00

Heres the the link to my page with a summary of the article discussing monitoring children's Internet accesshttp://eardo17.googlepages.com/homeHere is the link to the articlehttp://news.yahoo.com/s/pcworld/20080523/tc_pcworld/146223;_ylt=A0WTcWCz2TZI0vMAzxL6VbIF

E-marketing class FYI

2008-05-27T19:51:00.000-04:00

This is not for the e-marketing class topic paper but i found it during my searching and thought that it was interesting.http://www.internetworldstats.com/stats.htm

e-marketingclass: MySpace and the Marketing Abuse

2008-05-27T13:46:00.000-04:00

Here is the link to my Topic paper: http://sbrooks4.googlepages.comThis is the link to my article: http://www.clickz.com/showPage.html?page=3629638This is the link the video: http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=32045785

What is Web 2.0 (and how it relates to our e-marketingclass)

2008-05-27T08:05:00.000-04:00

It's likely that you've heard the term "Web 2.0" used in many different ways and in different contexts. While we can't seem to agree on its definition, nearly everyone recognizes that the current version of the Web is more interactive, engaging and participatory than earlier form. These characteristics make the Internet an important platform for marketers who are seeking to build and maintain

Click Fraud Rate: e-marketingclass

2008-05-23T09:57:00.000-04:00

Ashley GianniniAs we learned in class, click fraud is an advertiser's nightmare. Click fraud is an ongoing delema for advertisors and internet marketers. To learn more about click fraud view..http://agiannin.googlepages.com/e-marketingclassFor the full article on click fraud..http://www.bizreport.com/2008/04/click_fraud_rate_up_year_on_year.html

A Few Good Links

2008-05-23T08:11:00.000-04:00

Here's a few (random) links that you might find useful for our e-marketing class:Internet World Stats: Internet usage data for 233 countries and regions, consolidated from various periodic surveys.ClickZ Web site: Tools and resources for Interactive Marketers. This may be a good resource for your next topic paper.Internet Archive : Wayback Machine: Browse through 85 billion web pages archived

Will search for cash

2008-05-22T07:33:00.000-04:00

Microsoft recently announced a "cashback" program to entice online shoppers to use their search engine. Running a distant third in the Search world, Microsoft doesn't disclose whether this is a long-term strategy or a short-term promotion.Another move highlighted in their announcement is a shift towards a "cost-per-acquisition model of payment", meaning that advertisers only pay for ads that

Makana Solutions Doubles Website Traffic and Leads while Measuring Internet Marketing Effectiveness with HubSpot Closed Loop Marketing

2008-05-21T13:33:00.000-04:00

Article Link: http://www.hubspot.com/customer-case-studies/bid/4118/Makana-Solutions-Doubles-Website-Traffic-and-Leads-while-Measuring-Internet-Marketing-Effectiveness-with-HubSpot-Closed-Loop-MarketingTopic Paper: Makana Solutions Doubles Website Traffic and Leads while Measuring Internet Marketing Effectiveness with HubSpot Closed Loop Marketing HubSpot is an integrated internet marketing

Website link

2008-05-21T11:22:00.000-04:00

Shaun's website link:http://sbrooks4.googlepages.com/

eBay vs. Craiglist

2008-05-21T09:02:00.000-04:00

Ebay Slaps Lawsuit On Craigslist! Article Summary On April 22, 2008, a lawsuit was filed by eBay against Craigslist, with the Delaware Court of Chancery, in the State of Delaware, which is a forum that resolves disputes between companies registered in Delaware. EBay had acquired 28.4% interest in Craigslist in 2004, making it a minority shareholder in Craigslist. According to eBay, the

Internet Marketing

2008-05-21T08:43:00.001-04:00

Christi JalovecMay 21st, 2008Internet Marketing: How to Market Your Webpage This article, written by David Malan, describes how to easily market a website on the Internet. The author lists 5 different “pre-school” steps to follow if the user is new at Internet marketing and is on a smaller budget. The first step the author lists is site optimization. This includes the user

Virtual Value Chain

2008-05-21T08:22:00.000-04:00

Kelly DresserInternet MarketingMay 21, 2008Virtual Value ChainThe article that I chose is titled Exploiting the Virtual Value Chain and is written by Jefferey Rayport, John J. Sviokla and Hendrik Bruinette. The article discusses how all business today have two worlds in which they compete in, the physical world and the virtual world. The physical world being described as a tangible world where

New Internet Platform Being Developed

2008-05-21T08:13:00.000-04:00

http://www.timesonline.co.uk/tol/news/uk/science/article3689881.ece This article discusses the new internet platform being developed, commonly referred to as Internet2. This new internet will allow data to be transferred about 10,000 times faster than a typical broadband connection. The new internet, referred to as “the grid” in this article will be capable to transmit holographic images ,

E-marketingclass Direct Marketing

2008-05-21T01:24:00.000-04:00

I created my own page from pages.google.com and linked my article (www.digitaloutput.net/content/contentCT.asp?P=279) up to that. If you go to the bottom of my page and click May 21 Topic #1 you will see my article and response.My page is : http://anne.zakelj.googlepages.com

The Impact of Online Reviews

2008-05-21T00:43:00.000-04:00

Joseph MoranInternet MarketingKevin TrainorMay 20, 2008If you type “Los Angeles chiropractor” into the search field on the Google home page, you will be presented with almost 1.5 million results. In addition, Google Maps will display a map with ten local businesses, their locations, contact and review information matching your search. The goal of a business is to be in the number one spot. By

HeyButler.com Search Engine Revolution

2008-05-20T23:12:00.000-04:00

To: Kevin TrainorFrom: Nathan BairRe: Topic Paper 1Date: 20 May 2008There is a new search engine on the block and it is specific to north east Ohio. It is called HeyButler.com. It is one of the first regionaly exclusive search engines.HeyButler.com launched 01 January 2008 since then it has had over 5 million hits and its membership numbers are closing in on 120,000. It is locally

Microsoft Demos Zune Advertising Service (e-marketingclass)

2008-05-20T22:54:00.000-04:00

Paper 1 on Microsoft and AdvertisingArticleThe first link is to my summary and analysis on Microsoft's decision to expand its advertising efforts to various new forms of media. The second link displays the actual article that I used for discussion.Stephen Caution

Game consoles contain environmental hazards, says Greenpeace

2008-05-20T22:39:00.000-04:00

Ashley Gaffey 05/20/2008Greenpeace, an environmental group, researched the toxins contained in many video-game consoles and many popular brands were found to contain hazardous toxins. Not one brand was particularly less toxic than the others. X-box, Sony PS3 and Nintendo Wii were all carriers of many toxic chemicals. These toxins, especially Phthalate, can have life alerting effects on

Google Display Ads in Your Pocket

2008-05-20T22:29:00.000-04:00

Joe TrbovichIt appears before long we will be viewing advertisements on web pages viewed from our mobile phones. Google plans to join Yahoo, AOL, MSN, and other major players to reach the next frontier in online advertising. More subscribers are switching to smart phones and flat-rate data plans. This will enable typical computer functions to become ordinary on the cell phone, including Google

Where's the Money in User-Generated Content?

2008-05-20T22:21:00.000-04:00

Clinton DuganMay, 20th 2008In the world today, virtually everyone has access to the internet. Merchants and retailers are taking this access to the head and generating new ides. The internet is big business but its even bigger business when it comes to User-Generated Content or UGC. In the article, Where's the Money in User-Generated Content it, it describes how companies like Facebook, Myspace

The Business Reasons for Strong Search Engine Rankings

2008-05-20T21:58:00.000-04:00

Ranking on the internet is one of a company’s best ways to increase revenue. If your company is ranked in one of the top 10 spots, you are more likely to get potential customer to buy merchandise, and advertisers to want to pay money to buy available space on your company website. Companies can make sure they have a top ranking by choosing good keywords to be searched by, therefore generating

Evolution of Internet Banking: e-marketingclass

2008-05-20T21:39:00.000-04:00

Since 2004, there has been a rapid growth in consumer internet users, and business internet users. We learned communication and information are the primary reasons why consumers use the internet. Because of these two reasons, and many others, banking has took a turn to the "internet bandwagon". For years, security has been the major issue of online banking; but recently in technology

Privacy Issues on the Net

2008-05-20T21:33:00.000-04:00

The creation of the Internet has opened up the possibility for all types of strangers to look up people’s personal information at anytime they wish to. The article under review focuses on how more and more companies are using the Internet as well as the social networking website Facebook to find out more about prospective employees. The article questions whether this is an invasion of privacy,

Will Video Cripple Internet?

2008-05-20T21:14:00.000-04:00

Jags BainsMay 20, 2008Will Videos Cripple Internet?Videos clips, movies, games, and social networks are becoming a problem for the existence of the internet. These fun features of the internet are doing as much harm as they are good. Of course they provide entertainment but at the same time are causing much of internet bandwidth problems that are happening. Videos and movies can use various

Savvy Online Marketers using Skins to break through Banner Blindness

2008-05-20T18:05:00.001-04:00

Casey ThomasInternet MarketingMay 21, 2008It has long been popular for advertisers to place advertisements on websites that get frequent hits. It has been an effective way to make people pay attention to what a company is selling. This also helps to generate revenue as people may click on the ad and end up making a purchase. More recently however, there has been a new trend in online

Grocery Stores Using RFID

2008-05-20T14:38:00.000-04:00

We spoke briefly about RFID (radio frequency identification) tags and how precise they arewith keeping track of products. Well grocery stores are taking it a new level by installing theRFID tag into DVDs that can be rented and returned to self-serve kiosks. This provides thegrocery store with a huge advantage in increasing its DVD rentals. These kiosks can be placed inthe store or at remote

What Recession? Online Giants rake in ad bucks

2008-05-19T14:41:00.000-04:00

John DoyleInternet MarketingKevin Trainor5/20/08There is a huge recession going on in this country today. The recession has affected many big businesses and how they market to the public. The question remains however, how is this affecting marketing on the internet? In the article the author states that “the internet is generally less expensive, more targeted, and easier to track than most